TIMBUK2
Founded in San Francisco in 1989 by bike messengers, Timbuk2 is one of the originators and leading suppliers of messenger bags around the world.
CHALLENGE
Reinforce the brand's authenticity and well-earned street cred, while also establishing crossover appeal with other audiences looking for hardcore gear.
SOLUTION Stay true to what inspired their bags in the first place: the rigors and demands of being a bike messenger.
SERVICES DELIVERED
Concept development
Copywriting
CHALLENGE
Reinforce the brand's authenticity and well-earned street cred, while also establishing crossover appeal with other audiences looking for hardcore gear.
SOLUTION Stay true to what inspired their bags in the first place: the rigors and demands of being a bike messenger.
SERVICES DELIVERED
Concept development
Copywriting
Published on:
2011
Print
- Founded in San Francisco in 1989 by bike messengers, Timbuk2 is one of the originators and leading suppliers of messenger bags around the world.CHALLENGEReinforce the brand's authenticity and well-earned street cred, while also establishing crossover appeal with other audiences and extreme sports types looking for hardcore gear.SOLUTIONStay true to what inspired their bags in the first place: the rigors and demands of being a bike messenger.SERVICES DELIVEREDConcept developmentCopywriting
HEADLINENo seatbelts. No airbags. That's what skin is for.COPYThe Timbuk2 Bike Messenger Bag. Bombproof. Soakproof. Custom built. Guaranteed for life. For those who ride for a living, and anyone else on a first-name basis with their local emergency room.Timbuk2.com
HEADLINEGuardian angels are afraid to ride on our shoulders.COPYThe Timbuk2 Bike Messenger Bag. Bombproof. Soakproof. Custom built. Guaranteed for life. For those who ride for a living, and anyone else whose life expectancy is measured in minutes.Timbuk2.com
HEADLINEDrugs are for those who've never experienced a good near miss.COPYThe Timbuk2 Bike Messenger Bag. Bombproof. Soakproof. Guaranteed for life. For those who ride for a living, and anyone else who puts more on the line than just brain cells.Timbuk2.com
HEADLINEWe don't kiss death on the cheek. We slip it the tongue.COPYThe Timbuk2 Bike Messenger Bag. Bombproof. Soakproof. Guaranteed for life. For those who ride for a living, and anyone else whose nine lives are already in the double digits.Timbuk2.com
-
A global technology leader and one of the world's most recognizable brands, Intel provides inspired innovation and microprocessors that are helping change the world as we know it.
CHALLENGE
Extend Intel's current "Sponsors of Tomorrow" campaign and brand voice into one of the leading future technology conferences in the world - the 2010 Intel Developer Forum.
SOLUTION
Position the yearly event as the game-changer and hotbed of inspiration it is, while making the world's engineers and developers feel like they're helping move the world forward.
SERVICES DELIVERED
Concept Development
CopywritingWeb, Exhibition Design, Print2011 -
A global technology leader and one of the world's most recognizable brands, Intel provides inspired innovation and microprocessors that are helping change the world as we know it.
CHALLENGE
Introduce Intel's breakthrough family of "smart" processors to the world.
SOLUTION
Move the market beyond the thought that the future of computer processors is about more than just speed.
SERVICES DELIVERED
Concept Development
CopywritingPrint2011 -
A global technology leader and one of the world's most recognizable brands, Intel provides inspired innovation and microprocessors that are helping change the world as we know it.
CHALLENGE
Introduce the power, intelligence and capabilities of Intel Core technology when it's embedded in something besides a computer. In this case, digital signage and retail environments.
SOLUTION
Convey the benefits and game-changing ability Intel embedded technology brings by making everything "smarter."
SERVICES DELIVERED
Concept Development
CopywritingPrint2011 -
Callaway Golf is a recognized global leader and source for golf equipment and innovative golf technology. Callaway uses aerospace science, feedback from PGA Tour pros and an unmatched understanding of the game to create the world's most advanced equipment for golfers of all abilities.
CHALLENGE
Introduce the revolutionary, new golf ball technology of the CTU 30 to the golfing mass market.
SOLUTION
Make the performance gains from the technology relevant, fun and real—instead of overly “techie” or just professionally endorsed.
SERVICES DELIVERED
Concept development
CopywritingPrint2009 -
Callaway Golf is a recognized global leader and source for golf clubs, golf balls, golf equipment, and innovative golf technology. Callaway uses aerospace science, feedback from PGA Tour pros and an unmatched understanding of the game to create the world's most advanced equipment for golfers of all abilities.
CHALLENGE
Maintain visibility in a competitive golf ball category clutttered with images of lush fairways and professional player endorsements.
SOLUTION
Focus on the ball's features and accomplishments in ways that are simple, fun and memorable.
SERVICES DELIVERED
Concept development
CopywritingTelevision2011 -
Callaway Golf is a recognized global leader and source for golf equipment and innovative golf technology. Callaway uses aerospace science, feedback from PGA Tour pros and an unmatched understanding of the game to create the world's most advanced equipment for golfers of all abilities.
CHALLENGE
Introduce a revolutionary, hexagonal ball surface technology to a skeptical golfing audience. After all, it's just another ball, right?
SOLUTION
Use self-deprecating humor to position this new technology as a real game-changer.
SERVICES DELIVERED
Concept Development
CopywritingPoint-of-Purchase2011 -
For nearly 30 years, Cobra USA has been the industry leader in the design, engineering and manufacturing of the very best motorcycle exhaust systems and custom accessories.
CHALLENGE
Help a well-known motorcycle accessory company known for its quality stand out in a growing sea of mass-produced, foreign competition.
SOLUTION
Show their products for what they truly are: performance art that's proudly made in the USA.
SERVICES DELIVERED
Concept development
CopywritingPrint, Web, Catalog2008 -
Founded in 1946, Aloha Airlines was one of two original, Hawaiian based carriers - providing both inter-island and U.S. mainland service to several West Coast cities including: Las Vegas, Oakland, Sacramento, San Diego and Orange County.
CHALLENGE
Promote Aloha Airlines' daily flights from Oakland and position Hawaii as an easy, top-of-mind destination for the people of the San Francisco/Bay Area.
SOLUTION
Contrast peoples' work day with a day in Hawaii during their daily commute to and from the downtown financial district of San Francisco.
SERVICES DELIVERED
Concept development
CopywritingOut-Of-Home2008
