COBRA USA
For nearly 30 years, Cobra USA has been the industry 
leader in the design, engineering and manufacturing 
of the very best motorcycle exhaust systems and 
custom accessories.

CHALLENGE
Help a well-known motorcycle accessory company 
known for its quality stand out in a growing sea of 
mass-produced, foreign competition.

SOLUTION
Show their products for what they truly are: 
performance art that's proudly made in the USA.

SERVICES DELIVERED
Concept development
Copywriting
Published on: 
2008
Print, Web, Catalog
  • For nearly 30 years, Cobra USA has been the industry 
leader in the design, engineering and manufacturing 
of the very best motorcycle exhaust systems and 
custom accessories.

    CHALLENGE
    Help a well-known motorcycle accessory company 
known for its quality stand out in a growing sea of 
mass-produced, foreign competition.

    SOLUTION
    Show their products for what they truly are: 
performance art that's proudly made in the USA.

    SERVICES DELIVERED 
    Concept development
    Copywriting


  • HEADLINE: 
    One case when art does more than just sit around and look pretty.

    COPY
    Some work in marble, other in paint. We prefer metal. Twenty-some feet of chrome and oversized steel sculpted into chest rattling, ground rumbling performance. Handcrafted entirely in the USA and show chrome finished with full-length, custom integrated heat shields. Performance exhaust by Cobra. Twist the throttle, inhale and hang on as the line between form and function begins to blur. Visit cobrausa.com


  • HEADLINE
    An American Tradition. Written in 30 years of metal.

    COPY
    From our first day in business, two things have guided us: our passion for motorcycles and the desire to create the very best parts and accessories for them. You see it in everything we do. From choosing only the finest U.S. materials, to using our country's best hands to work with them, we've set a standard that's unmatched and established a quality that's legendary.



  • HEADLINE
    Massive effort. Never mass production.


    COPY
    At Cobra, it's not about numbers and volume. It's about a standard of excellence and craftsmanship that far exceeds your expectations. That's why we provide our exhaust systems with the industry's only limited lifetime warranty that even covers discoloration. That's right, when you see this badge, it means we're so confident in what we've created, we're guaranteeing it for life.