PACIFIC BARIATRIC
Located in San Diego, Pacific Bariatric is one of the
leading centers in the country for obesity counseling
and a pioneer in bariatric (gastric bypass) surgical
treatments.
CHALLENGE
Address the delicate subject of obesity surgery without becoming just another weight loss ad.
SOLUTION
Convey the everyday realities of what it’s like to be overweight.
SERVICES DELIVERED
Concept development
Copywriting
CHALLENGE
Address the delicate subject of obesity surgery without becoming just another weight loss ad.
SOLUTION
Convey the everyday realities of what it’s like to be overweight.
SERVICES DELIVERED
Concept development
Copywriting
Published on:
2008
Print
- Located in San Diego, Pacific Bariatric is one of the leading centers in the country for obesity counseling and a pioneer in bariatric (gastric bypass) surgical treatments.CHALLENGEAddress the delicate subject of obesity surgery without becoming just another weight loss ad.SOLUTIONConvey the everyday realities of what it’s like to be overweight.SERVICES DELIVEREDConcept developmentCopywriting
HEADLINEXXLextra low self-esteemextra health problemsextra depressionCOPYThere's more to a larger size than the extra fabric.
Pacific Bariatric Institute for Obesity Surgerywww.pacificbariatric.com
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Founded in 1985 in San Diego as "Quality Communications", Qualcomm has grown to become a global technology leader and key industry driver behind next-generation mobile networks, devices, applications and services.
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Create a new website, brand feel and messaging for Brew MP - Qualcomm's powerful mobile operating system that helps phone and app developers bring smartphone-like functionality to mid and lower end devices.
SOLUTION
Take a somewhat complicated technology/market and make it stand out with real world approachability - while still conveying the bottom line benefits that matter most to developers.
SERVICES DELIVERED
Concept Development
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CHALLENGE
Expose new people and markets across America to a different kind of spectator sport.
SOLUTION
Capture the speed, intensity and excitement that is the professional motorcycle racing experience.
SERVICES DELIVERED
Concept development
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CHALLENGE
Promote a unique, new flagship residential community in a way that stands out from the other real estate developments in the area.
SOLUTION
Position it as an experience you'll live everyday - instead of just another neighborhood.
SERVICES DELIVERED
Concept development
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CHALLENGE
Establish an authentic brand voice and identity for an upstart work apparel company.
SOLUTION
Position Ironclad as no non-sense equipment that's true to its blue collar, working man roots.
SERVICES DELIVERED
Concept development
CopywritingCatalog2011 -
A division of Parts Unlimited, one of the largest motorcycle parts and accessories companies in the world, Moose Racing has established itself as a leader in quality motocross clothing and equipment for all levels of riders.
CHALLENGE
Help a growing motocross clothing and equipment company stand out when its competitors have high-dollar ad campaigns and big-named sponsored riders.
SOLUTION
Get back to fundamentals by focusing on what really matters when it comes to motocross gear: durability and protection.
SERVICES DELIVERED
Concept development
CopywritingPrint2011
