AMA RACING
The American Motorcyclist Association is the largest industry organization, governing body and promoter of professional motorcycle racing in the U.S.
CHALLENGE
Expose new people and markets across America to a different kind of spectator sport.
SOLUTION
Capture the speed, intensity and excitement that is the professional motorcycle racing experience.
SERVICES DELIVERED
Concept development
Copywriting
CHALLENGE
Expose new people and markets across America to a different kind of spectator sport.
SOLUTION
Capture the speed, intensity and excitement that is the professional motorcycle racing experience.
SERVICES DELIVERED
Concept development
Copywriting
Published on:
2009
Television
- The American Motorcyclist Association is the largest industry organization, governing body and promoter of professional motorcycle racing in the U.S.CHALLENGEExpose new people and markets across America to a different kind of spectator sport.SOLUTIONCapture the speed, intensity and excitement that is the professional motorcycle racing experience.SERVICES DELIVEREDConcept developmentCopywriting
-
Founded in 1985 in San Diego as "Quality Communications", Qualcomm has grown to become a global technology leader and key industry driver behind next-generation mobile networks, devices, applications and services.
CHALLENGE
Create a new website, brand feel and messaging for Brew MP - Qualcomm's powerful mobile operating system that helps phone and app developers bring smartphone-like functionality to mid and lower end devices.
SOLUTION
Take a somewhat complicated technology/market and make it stand out with real world approachability - while still conveying the bottom line benefits that matter most to developers.
SERVICES DELIVERED
Concept Development
CopywritingWeb2011 -
Recognized as one of the premier home builders in the U.S., Shea Homes has built some of the finest homes and master-planned communities for more than 73,000 families across America.
CHALLENGE
Promote a unique, new flagship residential community in a way that stands out from the other real estate developments in the area.
SOLUTION
Position it as an experience you'll live everyday - instead of just another neighborhood.
SERVICES DELIVERED
Concept development
CopywritingPrint2008 -
Ironclad builds high quality, technically advanced gloves and apparel products for industrial, professional and do-it-yourself workers. Ironclad gloves have revolutionized the way the world views work gloves and Ironclad apparel is setting a new standard in performance work wear.
CHALLENGE
Establish an authentic brand voice and identity for an upstart work apparel company.
SOLUTION
Position Ironclad as no non-sense equipment that's true to its blue collar, working man roots.
SERVICES DELIVERED
Concept development
CopywritingCatalog2011 -
A division of Parts Unlimited, one of the largest motorcycle parts and accessories companies in the world, Moose Racing has established itself as a leader in quality motocross clothing and equipment for all levels of riders.
CHALLENGE
Help a growing motocross clothing and equipment company stand out when its competitors have high-dollar ad campaigns and big-named sponsored riders.
SOLUTION
Get back to fundamentals by focusing on what really matters when it comes to motocross gear: durability and protection.
SERVICES DELIVERED
Concept development
CopywritingPrint2011 -
Located in San Diego, Pacific Bariatric is one of the leading centers in the country for obesity counseling and a pioneer in bariatric (gastric bypass) surgical treatments.
CHALLENGE
Address the delicate subject of obesity surgery without becoming just another weight loss ad.
SOLUTION
Convey the everyday realities of what it’s like to be overweight.
SERVICES DELIVERED
Concept development
CopywritingPrint2008
