IRONCLAD
Ironclad builds high quality, technically advanced gloves and apparel products for industrial, professional and do-it-yourself workers. Ironclad gloves have revolutionized the way the world views work gloves and Ironclad apparel is setting a new standard in performance work wear.
CHALLENGE
Establish an authentic brand voice and identity for an upstart work apparel company.
SOLUTION
Position Ironclad as no non-sense equipment that's true to its blue collar, working man roots.
SERVICES DELIVERED
Concept development
Copywriting
CHALLENGE
Establish an authentic brand voice and identity for an upstart work apparel company.
SOLUTION
Position Ironclad as no non-sense equipment that's true to its blue collar, working man roots.
SERVICES DELIVERED
Concept development
Copywriting
Published on:
2011
Catalog
- Ironclad builds high quality, technically advanced gloves and apparel products for industrial, professional and do-it-yourself workers. Ironclad gloves have revolutionized the way the world views work gloves and Ironclad apparel is setting a new standard in performance work wear.CHALLENGEEstablish an authentic brand voice and identity for an upstart work apparel company.SOLUTIONPosition Ironclad as no non-sense equipment that's true to its blue collar, working man roots.SERVICES DELIVEREDConcept developmentCopywriting
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SOLUTION
Take a somewhat complicated technology/market and make it stand out with real world approachability - while still conveying the bottom line benefits that matter most to developers.
SERVICES DELIVERED
Concept Development
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SOLUTION
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SERVICES DELIVERED
Concept development
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SOLUTION
Position it as an experience you'll live everyday - instead of just another neighborhood.
SERVICES DELIVERED
Concept development
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CHALLENGE
Help a growing motocross clothing and equipment company stand out when its competitors have high-dollar ad campaigns and big-named sponsored riders.
SOLUTION
Get back to fundamentals by focusing on what really matters when it comes to motocross gear: durability and protection.
SERVICES DELIVERED
Concept development
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Located in San Diego, Pacific Bariatric is one of the leading centers in the country for obesity counseling and a pioneer in bariatric (gastric bypass) surgical treatments.
CHALLENGE
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SOLUTION
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SERVICES DELIVERED
Concept development
CopywritingPrint2008
