COBRA
Situation:
How does a motorcycle accessory company gain market share in a sea of mass production?
Strategy:
Show their products for what they truly are: performance art.
Media:
Print/Magazine 1/2 page bottom spread
Headline/Copy:
One case when art does more than just sit around and look pretty.
Some work in marble, others in paint. We prefer metal. Twenty some feet of chrome and oversized steel sculpted into chest rattling, ground rumbling performance. Handcrafted entirely in the USA and show chrome finished with full-length, custom integrated heat shields. Performance exhaust by Cobra. Twist the throttle, inhale and hang on as the line between form and function begins to blur. Visit cobrausa.com
