STAR TRAC FITNESS
Situation:
How does a leading fitness equipment company differentiate itself when the rest of their industry is only focused on sales and new products?
Strategy:
Be about something more than product and act as a catalyst for healthy change in the very world that grows and drives what they do.
Media:
An integrated campaign that included: Web, Catalog, Brochures, Trade Show Booth & Collateral, Social Media, Health Related Charity and Event Sponsorship, Public Relations, Product Placement (on NBC's The Biggest Loser) and Grassroots Efforts
