Situation:

How does a start-up company that provides great waterproof protection for iPods and other mp3 players create a new category?

Strategy:

Introduce water sports enthusiasts to the idea of bringing their own soundtrack to what they do.

Media:

Web, Logo Re-Design/Identity, Print Advertising

Ad Copy:

Bring the rock. Bring the roll. Whatever your soundtrack is, just bring it. Waterproof, shockproof and impact resistant with easy-touch controls and a high-fidelity waterproof headphone system. Fits the iPod, iPod Mini and iRiver music players. H2O Audio. Get out there - and bring the noise.

Prev | Next